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Towards On-line Distribution of Private Jet Charter Flights

Many of us in the charter world are oftenprice levels. Charter revenues barely cover
delighted to read or hear that businessthe aircraft management and operational
travelers and affluent individuals arecosts, and almost never reach levels
becoming disenchanted with commercialnecessary to cover an aircraft's cost of
flights, crowded airports, flight delays, andownership. At the same time in the charter
inconvenient schedules. But the truth of theworld an aircraft flies empty 40% to 60% of
matter is that if we were to bring less thanthe time. Passengers are paying for
1% of those passengers into the private jet"repositioning" flight time, and for the
charter arena, our current processes wouldaircraft returning to its base empty after
fail  on  all  levels.having been dropped off at their destination.
In summary, the passengers are paying more
Let's face it. It takes at least half athan they should and the investors are
dozen phone calls, faxes, or emails, beforeloosing money. How long do you believe this
you can get a charter estimate - which may orsituation  will  continue?
may not be correct. Then if you have the
pluck to go for it, you still need theA number of aircraft management companies are
aircraft "owner approval". Without "owneraddressing this problem through mergers and
approval", which may take from 2 hours to aacquisitions, hoping that with a larger fleet
week to reach you, you're back to the drawingand a larger network they might be able to
board again calling operators, leavingreduce the number of empty flights.
messages, faxing… ah! the faxing. AllAgreements with owners are being changed and
this, folks, and you have not boarded thenew agreements are designed to favor charter
plane  yet.over owner use of the private jet. But the
Holy Grail of charter industry is still in
Increased aircraft utilization presents manyits infancy: distribution. Distribution means
challenges as well. If we are to add a tinythat passengers are given the ability to shop
fraction of unhappy airline passengers to theand book private jets with the same ease and
private jet charter circuit, we will have toaccess they have when shopping and booking
fly the airplanes upwards of 1,200 to 1,500other air-transportation solution. Today this
hours a year. Has anyone done that before?kind of access is offered only on and
Rarely if ever. First, it is unclear whetheraffiliate  web  sites.
the aircraft currently flying can withstand
this level of utilization. Second, aircraftdelivers consumers everything they need for
owners traditionally fly less than 400 hoursresearching, planning, and purchasing private
a year and they seldom hire more than onejet charters. The company is providing direct
pilot and one co-pilot, and maybe, if theaccess to a broad world-wide selection of
aircraft management company really insistsprivate air-transportation solutions
and promises miraculous charter revenues, aincluding private jets, turboprops, and even
third  pilot  is  recruited.reciprocating-engine aircraft. The site
offers a side-by-side comparison of every
So the question begs itself: How will anaircraft available on the selected route.
operation whose processes are designed toPassengers can evaluate the differences in
accommodate this low - very low - aircraftcabin height, luggage capacity, number of
utilization, stretch itself to fulfill 1200seats, presence of lavatory facilities on
to 1,500 hours of flight time? What willboard, flight times, and prices. Unlike other
happen to its operational safety controls,websites that offer only estimates. This is
its maintenance standards, its customerthe only web site where you can actually
service levels? Well, let's focus on serviceprocess the entire booking on-line. It is
levels today in periods of peak demand wheredesigned to emulate a standard travel
a passenger will pay $30,000 for a five hourwebsite. It is identical to booking an
flight on a mid-size jet with a toilet thatairline seat, except that in this case you're
doesn't flush, a bathroom door that doesn'tbooking  the  aircraft.
close, and a heating system that is
malfunctioning - this happened to me. Do youThe pressures exerted by the sustained high
imagine yourself in below freezingdemand from business travelers and affluent
temperatures at 41,000 feet without climateindividuals today must result in a
control or lavatory facilities? Then top itfundamental change in how the private jet
all off with a credit card bill of $30,000?charter industry is handling this boon. The
This is not the sign of a careless aircraftindustry has received an unprecedented
operator, rather the sign of an operator whoinvitation from the marketplace to gear up
lacks the quality control processes that areits production methods and processes for a
adequate  to support high production volumes.future where private air-transportation will
be accessible to a far greater number of
The source of the problem is that currentpassengers. These passengers are already
pricing mechanisms do not warrant investmentlearning to think of private jet charter as a
in an aircraft for the purpose of charter.serious alternative to airline products. Are
Aircraft owners are subsidizing the currentwe ready?



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