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Many CEOs Pursue the Four Ps - Pay, Power, Perks and Prestige Rather than Profits

Recently, there are more and more CEOsstill stayed in the same house that he bought
falling from grace. In the United States,thirty years ago and drew on a salary of US
forced exits accounted for 39% of CEO100,000 per annum. Ingvar Kamprad, the
departures in 2002 up from 25 % in 2001,founder of Ikea takes the company bus to his
according to Booz Allen Hamilton. In 2002,stores.
Enron Chairman Ken Lay, Tyco chief Dennis
Kozlowski, Qwest's Joe Nacchio, Worldcom'sIndeed examples of executive abuses dominated
Bernie Ebbers. Year 2003 saw the departure ofthe news during 2002. Many Enron employees
CEOs from Raytheon, Kmart, Spiegel, Scherlingwere fired whilst Senior Executives used
Plough, Motorola, Freddie Mac, Boeing,$200,000 to fund its luxury box at the
American,  etc.formerly named Enron Field. Though founded on
the innovative idea of instant photography,
Agence France-Presse (AFP) in 13 April 2004Polaroid's management failed to save the
reported that Professor David Yermack of Newcompany from the shift to digital cameras.
York University Stern School of BusinessPolaroid reportedly cancelled health-care
found that the average shareholder gainsbenefits for the company's retirees in the
underperformed market benchmarks at companieswake of its Chapter 11 filing. However,
where the chief flies by luxurious corporatemanagement reportedly petitioned the
jets. In the study, 'Flights of Fancy:bankruptcy court for permission to dole out
Corporate Jets, CEO Perquisites and Inferiorroughly $19 million in bonuses to keep key
Shareholder Returns', Professor Yermack said:executives from leaving. Webvan is another
"The central result of this study is thatexample. It failed to compete against the
CEO's personal use of company aircraft istraditional supermarkets with its online
associated with severe and significantshopping services and home delivery. Before
under-performance of their employers'stock.it ceased operations, the company reportedly
Firms'stock prices drop an average of 2agreed to pay its resigning CEO, George
percent around the date of initial disclosureShaheen, $375,000 per year for life although
of  corporate  plane  use."the Webvan's stock price plunged 99 percent
during  his  tenure.
Some of the CEOs may not be justifiably fired
as the economy turns bad through no faults ofKmart in bankruptcy authorised payments of
theirs' but they were held accountable.$362,000 per month in retirement benefits to
However, the days of fat cats runningsome 242 of its executives. The Kmart's
corporations  are  over.creditors which K mart owed $6 billion
protested  to  a  Chicago  bankruptcy  judge.
Uncontrolled and unnecessary costs destroy
businesses. If your competitor has a limo andL A Times writer John Balzar observed that
you do not, you are already winning. He has acreditors and shareholders are not the only
leaky bucket. There are six self-madeones enraged at the seemingly arrogant
multi-billionaires. And all of them wereattitudes of America's corporate giants.
paragons of simplicity and prudence in"Consumers are mad, and some are declaring
self-aggrandisement.petty war against the mighty corporation,
against shenanigans, the double-dealing, the
In 1991, Sam Walton founder of Wal-Mart droveget-rich-quick schemes, the fraud, the
an eight-year-old red Ford pickup. He alwaysselfserving deals." Those investors felt that
fetched his own coffee. As President of EDS,they have been robbed as they saw their
Ross Perot paid himself $70,000 a year.retirement  savings  dwindled.
However, when Perot sold EDS to General
Motors, the President of General Motors,In America, CEOs compensation surged 1000% in
Perot's new boss, made $2.4 million salarythree decades, making it to 500 times the pay
plus a bonus. Finally, he paid Perot $2.5of the average worker. Yet, they are greedy
billion to go away because GM executives werefor more. Martha Stewart of the ImClone
embarrassed by the folksy Perot, who did notSystem expensed off the US 17,000 cost of a
demand a fat salary or swanky office orholiday to her company. Dennis Kozlowski
specially tuned cars. David Packard never hadspent US$15,000 on a 'dog umbrella stand' and
an enclosed office before he leftUS$6000 on shower curtain. John Rigas spent
Hewlett-Packard for government service. BillUS $20,000 of Adelphia's shareholders' funds
Gates of Microsoft often rode coach onon a Christmas tree. The list of corporate
planes, until they finally got so big theyexcesses  goes  on  and  on.
ran their own fleet of aircraft. Warren
Buffet manages Berkshire Hathaway's billionsCEOs who live 'fat cat' lifestyles using
and billions with a staff of 24. When theycorporate funds should be slaughtered and
lunch together, it is McDonald's. Warrenskinned.



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