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Article #365: Guanxi. The First Word in Chinese Trade

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A colleague once told me that a good centuries, runs several successful
indicator of economic confidence was the restaurants. He has Guanxi in abundance
number of construction cranes on the and I have lost count of the number of
skyline. If he's correct, Beijing is times his standing has made things happen
feeling good about its prospects, very which would have been impossible without
good in fact. his network. If you trade with China, or
According to figures recently published would like to trade with China,
by the Associated Press, China's economy underestimate Guanxi at your peril.
grew at a blistering 9.4 percent in the It works at all levels from social
first three quarters of 2005 alone. Yet a engagements through business and into
pan-European business poll by parcel firm officialdom. Western corporations often
UPS revealed that almost a third (31 place great emphasis on efficiency and
percent) of UK business leaders do not financial performance as a guide to
consider Asia to be an important trading whether or not to trade with other
or production market. entities. In China, a much higher
To ignore the headlines predicting the importance is put on personal
'awakening of the Dragon' would be relationships. You do not need to be big
commercial suicide: the world economy is and powerful to forge successful business
undergoing a revolution as a China-led relationships with Chinese executives but
Asia returns to its historic role at the you do need establish the personal
centre of affairs, according to the contacts first.
Financial Times' Martin Wolf. My advice is not to rely on formal
Few of us receive emails in Chinese, but written communications but wherever
I saw one last year which translated possible to talk to prospective contacts
into: "I'd like to spend a million pounds on the phone (using an interpreter if
with your company". A good excuse, I required) and, if at all possible,
thought, to spend January in Beijing arrange to meet in person as soon as you
talking to business representative think you have a mutual interest in
organizations and growing companies who trading. Return flights from London to
want to trade with the west. There were Beijing are around 400 UK and once there,
things I know now which I didn't know accommodation is cheap.
when I boarded my plane from London to Time spent getting to know your potential
Beijing to meet my Chinese contact which partners will pay dividends down the
everyone wishing to do business in China line. Unless your hosts speak English
should be aware of. Let me explain. well, consider hiring a face-to-face
There were no berths available on the interpreter to avoid confusion and help
night train from Beijing to Xian (famous initial meetings run smoothly. Their
for its terracotta army but fast local knowledge of the City will also be
developing other industries) but we soon invaluable as Beijing is huge.
found ourselves settling down to sleep as My time in China was extremely
one suddenly came available. A few days productive. London Translations Limited,
later we dined in a restaurant which was has announced an agreement with Beijing
so busy that there was a queue for tables Sagive Translations Company Limited, one
but strangely we had been directed past of the most respected and experienced
the queue into a private dining room. translation firms in China. This will
Not long after my arrival in Beijing I'd provide a crucial language 'bridge' to
mentioned a long standing back injury was enable trade between our two countries.
troubling me after my flight. The next Crucially they will provide an English to
day I was ushered past the waiting Chinese service and we will translate
patients to be x-rayed immediately by one Chinese into English.
of the City's leading orthopedic Incidentally, I never found out how
surgeons. No money changed hands. The exactly we managed to get seats on a
currency exchanged was based upon Guanxi fully booked train but my host did
(Pronounced "GWAN-shee") which literally mention that the wife of a comedian whose
means "relationships". In practice, "You show was being played on TV in our
scratch my back, I'll scratch yours". The carriage works at the train company and
exchange of favors. the comedian himself regularly eats in
My host, a local businessman whose family his restaurants!
has lived in the same area of Beijing for






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