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Guanxi. The First Word in Chinese Trade

A colleague once told me that a goodBeijing for centuries, runs several
indicator of economic confidence was thesuccessful restaurants. He has Guanxi in
number of construction cranes on theabundance and I have lost count of the
skyline. If he's correct, Beijing isnumber of times his standing has made
feeling good about its prospects, verythings happen which would have been
good in fact.impossible without his network. If you
According to figures recently publishedtrade with China, or would like to trade
by the Associated Press, China's economywith China, underestimate Guanxi at your
grew at a blistering 9.4 percent in theperil.
first three quarters of 2005 alone. YetIt works at all levels from social
a pan-European business poll by parcelengagements through business and into
firm UPS revealed that almost a thirdofficialdom. Western corporations often
(31 percent) of UK business leaders doplace great emphasis on efficiency and
not consider Asia to be an importantfinancial performance as a guide to
trading or production market.whether or not to trade with other
To ignore the headlines predicting theentities. In China, a much higher
'awakening of the Dragon' would beimportance is put on personal
commercial suicide: the world economy isrelationships. You do not need to be big
undergoing a revolution as a China-ledand powerful to forge successful
Asia returns to its historic role at thebusiness relationships with Chinese
centre of affairs, according to theexecutives but you do need establish the
Financial Times' Martin Wolf.personal contacts first.
Few of us receive emails in Chinese, butMy advice is not to rely on formal
I saw one last year which translatedwritten communications but wherever
into: "I'd like to spend a millionpossible to talk to prospective contacts
pounds with your company". A goodon the phone (using an interpreter if
excuse, I thought, to spend January inrequired) and, if at all possible,
Beijing talking to businessarrange to meet in person as soon as you
representative organizations and growingthink you have a mutual interest in
companies who want to trade with thetrading. Return flights from London to
west. There were things I know now whichBeijing are around 400 UK and once
I didn't know when I boarded my planethere, accommodation is cheap.
from London to Beijing to meet myTime spent getting to know your
Chinese contact which everyone wishingpotential partners will pay dividends
to do business in China should be awaredown the line. Unless your hosts speak
of. Let me explain.English well, consider hiring a
There were no berths available on theface-to-face interpreter to avoid
night train from Beijing to Xian (famousconfusion and help initial meetings run
for its terracotta army but fastsmoothly. Their local knowledge of the
developing other industries) but we soonCity will also be invaluable as Beijing
found ourselves settling down to sleepis huge.
as one suddenly came available. A fewMy time in China was extremely
days later we dined in a restaurantproductive. London Translations Limited,
which was so busy that there was a queuehas announced an agreement with Beijing
for tables but strangely we had beenSagive Translations Company Limited, one
directed past the queue into a privateof the most respected and experienced
dining room.translation firms in China. This will
Not long after my arrival in Beijing I'dprovide a crucial language 'bridge' to
mentioned a long standing back injuryenable trade between our two countries.
was troubling me after my flight. TheCrucially they will provide an English
next day I was ushered past the waitingto Chinese service and we will translate
patients to be x-rayed immediately byChinese into English.
one of the City's leading orthopedicIncidentally, I never found out how
surgeons. No money changed hands. Theexactly we managed to get seats on a
currency exchanged was based upon Guanxifully booked train but my host did
(Pronounced "GWAN-shee") which literallymention that the wife of a comedian
means "relationships". In practice, "Youwhose show was being played on TV in our
scratch my back, I'll scratch yours".carriage works at the train company and
The exchange of favors.the comedian himself regularly eats in
My host, a local businessman whosehis restaurants!
family has lived in the same area of



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