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Many CEO's Pursue the Four Ps - Pay, Power, Perks and Prestige Rather than Profits

Many chief executives pursue the four Ps -takes the company bus to his stores.Indeed
pay,  power,  perks  and  prestige  ratherexamples of executive abuses dominated the
news  during  2002.  Many  Enron
than profits for the company.Recently, there
are more and more CEOs falling from grace. Inemployees were fired whilst Senior
the  United  States,  forcedExecutives used $200,000 to fund its luxury
box  at
exits accounted for 39% of CEO departures in
2002  up  from  25  %  in 2001, according tothe formerly named Enron Field. Though
founded  on  the  innovative idea of instant
Booz Allen Hamilton. In 2002, Enron Chairman
Ken  Lay,  Tyco  chief  Dennisphotography, Polaroid's management failed to
save  the  company from the shift to digital
Kozlowski, Qwest's Joe Nacchio, Worldcom's
Bernie  Ebbers.  Year  2003  saw  thecameras. Polaroid reportedly cancelled
health-care benefits for the company's
departure of CEOs from Raytheon, Kmart,retirees  in
Spiegel, Scherling Plough, Motorola, Freddie
the wake of its Chapter 11 filing. However,
Mac, Boeing, American, etc.Agencemanagement  reportedly  petitioned  the
France-Presse (AFP) in 13 April 2004 reported
that  Professor  David  Yermack  ofbankruptcy court for permission to dole out
roughly  $19  million in bonuses to keep key
New York University Stern School of Business
found  that  the  average  shareholder gainsexecutives from leaving. Webvan is another
example.  It  failed  to compete against the
underperformed market benchmarks at
companies where the chief flies by luxurioustraditional supermarkets with its online
shopping services and home delivery. Before
corporate jets. In the study, "Flights ofit
Fancy:  Corporate  Jets, CEO Perquisites and
ceased operations, the company reportedly
Inferior Shareholder Returns", Professoragreed  to  pay  its  resigning  CEO, George
Yermack said: "The central result of this
studyShaheen, $375,000 per year for life although
the  Webvan's  stock  price  plunged  99
is that CEO's personal use of company
aircraft is associated with severe andpercent during his tenure.Kmart in
significantbankruptcy authorised payments of $362,000
per  month  in  retirement  benefits
under-performance of their employers'
stock....Firms' stock prices drop an averageto some 242 of its executives. The Kmart's
of  2creditors  which  K  mart  owed  $6  billion
percent around the date of initialprotested to a Chicago bankruptcy judge.L A
disclosure of corporate plane use."Some ofTimes writer John Balzar observed that
the CEOs may not be justifiably fired as thecreditors  and shareholders are not the only
economy  turns  bad  through  no
ones enraged at the seemingly arrogant
faults of theirs' but they were heldattitudes  of  America's  corporate  giants.
accountable. However, the days of fat cats
running"Consumers are mad, and some are declaring
petty  war  against  the mighty corporation,
corporations are over.Uncontrolled and
unnecessary costs destroy businesses. If youragainst shenanigans, the double-dealing, the
competitor  has  a  limo  andget-rich-quick schemes, the fraud, the
selfserving
you do not, you are already winning. He has
a  leaky  bucket.  There  are  six self-madedeals." Those investors felt that they have
been  robbed  as  they  saw  their
multi-billionaires. And all of them were
paragons of simplicity and prudence inretirement savings dwindled.In America, CEOs
self-aggrandisement.In 1991, Sam Waltoncompensation surged 1000% in three decades,
founder of Wal-Mart drove an eight-year-oldmaking  it  to  500  times
red  Ford  pickup.  He
the pay of the average worker. Yet, they are
always fetched his own coffee. As Presidentgreedy  for  more.  Martha  Stewart  of  the
of  EDS,  Ross  Perot paid himself $70,000 a
ImClone System expensed off the US 17,000
year. However, when Perot sold EDS tocost  of  a  holiday  to her company. Dennis
General  Motors,  the  President  of General
Kozlowski spent US$15,000 on a "dog umbrella
Motors, Perot's new boss, made $2.4 millionstand"  and  US$6000  on  shower  curtain.
salary  plus a bonus. Finally, he paid Perot
John Rigas spent US $20,000 of Adelphia's
$2.5 billion to go away because GMshareholders' funds on a Christmas tree. The
executives were embarrassed by the folksy
Perot,list of corporate excesses goes on and
on.CEOs who live "fat cat" lifestyles using
who did not demand a fat salary or swankycorporate  funds  should  be slaughtered and
office or specially tuned cars. David Packard
skinned. Mike Teng (DBA, MBA, BEng, FIMechE,
FIEE, CEng, PEng, FCMI, FCIM, SMCS) is the
never had an enclosed office before he leftauthor of the best-selling business book
Hewlett-Packard for government service. Bill"Corporate Turnaround: Nursing a sick company
back to health", in 2002. In 2006, he
Gates of Microsoft often rode coach onauthored another book entitled, "Corporate
planes, until they finally got so big theyWellness: 101 Principles in Turnaround and
ran  theirTransformation." Dr Teng is widely recognized
as a turnaround CEO in Asia by the news
own fleet of aircraft. Warren Buffet managesmedia. He has 27 years of experience in
Berkshire  Hathaway's  billions and billionscorporate responsibilities in the Asia
Pacific region. Of these, he held Chief
with a staff of 24. When they lunchExecutive Officer's positions for 17 years in
together, it is McDonald's. Warren stillmulti-national, local and publicly listed
stayed  in  thecompanies. He led in the successful
turnaround of several troubled companies. He
same house that he bought thirty years agois currently the Managing Director of a
and  drew  on  a  salary  of  US 100,000 perbusiness advisory firm, Corporate Turnaround
Centre Pte Ltd, which assists companies on a
annum. Ingvar Kamprad, the founder of Ikeafast track to financial performance.



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