| Designing Trade Show Literature | | | | particular products and services you |
| Although your graphics should have | | | | offer. Your literature should be |
| relatively little text, your trade show | | | | consistent with the design of your trade |
| literature should be full of engaging | | | | show display and the overall scheme of |
| and informative text. The literature you | | | | your trade show booth. Generally |
| distribute at your next show will | | | | speaking, ever pamphlet or trade show |
| probably be the only part of your | | | | giveaway that you distribute should |
| company that follows your prospective | | | | contain the following information: |
| clients back to their places of | | | | -Your Contact Information |
| business. Make sure that your literature | | | | -Your Company Name |
| is well-designed and easy to understand. | | | | -Your Company Logo |
| What to Include in your Literature | | | | -Pertinent information about the |
| Every company is different, so be sure | | | | products and services that you wanted to |
| to tailor your literature to the | | | | highlight at your trade show exhibit. |