| Designing Trade Show Literature | | | | literature should be consistent with the |
| | | | design of your trade show display and the |
| Although your graphics should have relatively | | | | overall scheme of your trade show booth. |
| little text, your trade show literature | | | | Generally speaking, ever pamphlet or trade |
| should be full of engaging and informative | | | | show giveaway that you distribute should |
| text. The literature you distribute at your | | | | contain the following information: |
| next show will probably be the only part of | | | | |
| your company that follows your prospective | | | | -Your Contact Information |
| clients back to their places of business. | | | | |
| Make sure that your literature is | | | | -Your Company Name |
| well-designed and easy to understand. | | | | |
| | | | -Your Company Logo |
| What to Include in your Literature | | | | |
| | | | -Pertinent information about the products and |
| Every company is different, so be sure to | | | | services that you wanted to highlight at your |
| tailor your literature to the particular | | | | trade show exhibit. |
| products and services you offer. Your | | | | |