| Designing Trade Show Literature
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| | products and services you offer. Your
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| Although your graphics should have
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| | literature should be consistent with the
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| relatively little text, your trade show
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| | design of your trade show display and the
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| literature should be full of engaging and
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| | overall scheme of your trade show booth.
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| informative text. The literature you
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| | Generally speaking, ever pamphlet or
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| distribute at your next show will
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| | trade show giveaway that you distribute
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| probably be the only part of your company
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| | should contain the following information:
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| that follows your prospective clients
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| | -Your Contact Information
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| back to their places of business. Make
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| | -Your Company Name
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| sure that your literature is
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| | -Your Company Logo
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| well-designed and easy to understand.
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| | -Pertinent information about the products
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| What to Include in your Literature
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| | and services that you wanted to highlight
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| Every company is different, so be sure to
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| | at your trade show exhibit.
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| tailor your literature to the particular
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