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Asian Automakers Win Record Share of U.s. Sales in June

Asian automakers won a record share of U.S.Prius hybrid has spurred Toyota as gasoline
sales in June, aided by demand forprices surpassed $3 a gallon in the U.S. for
fuel-efficient  cars.a third straight year. According to AAA's
Daily Fuel Gauge Report, this year's average
According to the data compiled by Bloomberg,price is $2.953 nationwide, compared with
the Japanese and South Korean companies lastlast  year's  $2.926.
year boosted sales of 11 to 42.7 percent of
the U.S. market. For Nissan, sales increasedJim Lentz, executive vice president of
23 percent, 11 percent for Honda and 10Toyota's U.S. sales unit, said in a
percent for Toyota. On the same data, marketconference call their incentive actions are
share for the U.S. brands of General Motorsbeing driven by the segment. He added that
Corp., Ford Motor Co. and Chrysler dropped tothey still use incentives only when
a  record  low  50.3  percent.necessary.
As new products and improvements in qualityauto analyst Jesse Toprak called the Tundra
surveys for U.S.-based rivals failed todiscounts "unusually'' high for a Toyota
translate into higher sales, the Asian makersmodel fewer than 6 months old. In an
gained in terms of sales. Jack Nerad, Kelleyinterview, he said the Tundra discounts show
Blue Books' senior market analyst, said U.S.how determined Toyota is to grab market share
consumers view vehicles from the Asianin  the  profitable  truck  segment.
companies more favorably. He explained that
there is still the perception of quality andWith a record of 16.9 percent, Toyota's
reliability for the Asians that the domesticmarket share in June climbed 2 percentage
makers do not seem to be able to par, andpoints  from  a  year  earlier.
that any fuel-price increase is always a
positive for the Asians, specifically for theHonda, maker of quality Honda shifter
Japanese.increased sales to 140,935 vehicles in June
from 126,449 a year earlier. Its Civic small
In January, the record for Asian market sharecars and CR-V spurred the Tokyo-based
was 42.1 percent. In June, sales declined 21company's sales increase with 39 percent and
percent at GM, 8.1 percent at Ford and 1.459 percent increases, respectively, the CR-V
percent at DaimlerChrysler AG's Chrysler.being the best-selling sport-utility vehicle
Total industry sales fell 3 percent to 1.46in  the  U.S.
million.
An 8.4 percent U.S. market share increase for
Aided by U.S. growth, Toyota overtook GM inthe month was earned by Honda and Acura
the first quarter's global vehicle sales.autos.
Moreover, the Toyota City, a Japan-based
company, is gaining on Ford to become No. 2Nissan reported its biggest monthly gain in
in  the  U.S.more  than  a  year.
In June, Toyota sold a record 245,739 carsHyundai Motor Co., South Korea's largest
and light trucks (200 fewer than Ford) in theautomaker, said sales increased 11 percent
U.S.with 49,368 vehicles sold. Ranking seventh in
U.S. sales, Hyundai raised its market share
Ford held a 39,558-vehicle lead during theto  3.4  percent,  a  0.4-point  gain.
first half. And it is only about a 10th of
its  319,208-  unit  advantage  in  2006.Kia Motors Corp., a Hyundai affiliate, sold
26,288 vehicles, a 4.2 percent drop. Kia's
Demand for fuel-efficient vehicles like themarket share remained at 1.8 percent.



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