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Ground Rules for Successfully Selling Your Business

Sooner or later you are going to exit yourtake some planning and time.Do your own due
business. The question isn't whether or notdiligenceSome executives of both public and
you will be ready. The sixty four thousandprivate firms get a physical check-up once a
dollar question is whether or not youryear. Many of these same executives think
business will be ready.It is estimated thatnothing of having their personal investments
seven out of ten privately held businessesreviewed at least once a year, if not more
have no succession plan to transfer theoften. Yet, these same prudent executives
business to the next generation of owners.never consider giving their company an annual
What does that mean to you? It means that ifphysical, unless they are required to by
you do not currently have a plan in place tocompany rules, regulations or some other
transfer your business to family members,necessary reason.Anyone interested in
existing partners, management or employees,purchasing your business will perform "due
someday you will think about selling yourdiligence" procedures on your business before
business.That day might come sooner than youclosing on the purchase. All too often,
anticipate. Don't make the mistake ofsellers are surprised at the skeletons
thinking that just because you are notpurchasers can find in the closet. These
currently ready to retire that you haveskeletons can reduce the value of your
plenty of time to prepare your business forcompany, and in some cases, kill any chance
sale.As a business broker, I have beenat closing a sale. What skeletons are your
involved in a number of transactions (andcompany's closets?Why not give your business
potential transactions) where the businessa periodic physical? In essence, I am
owner wanted to sell, or in some instances,suggesting you would do well to treat your
was forced to exit the business earlier thanbusiness as if someone else owned it-and you
expected. In fact, retirement is NOT thewere the potential purchaser. What problems
number one reason why businesses sell.Here iswould you discover that could cause you and
a list of the most common reasons why ownersyour advisors to reduce or withdraw your
sell (or otherwise discontinue) theiroffer?Spending the time and money to discover
businesses:Burn-out (the number one reasonand fix your company's problems now will pay
for selling)Health issuesPersonalhuge dividends in the form of increased
diversificationRetirementcompany value-which is exactly what you want
semi-retirementDeathDivorce/partnerwhen it's time to sell.Compliance with taxing
disputesBusiness growing too fastSecondand regulatory authoritiesMountains of
generation not up to the taskLoss of marketregulation often seem to impede a company's
shareTAKE GOOD CAREThe sad truth is that manygrowth and profitability. Some regulations
business owners do not take good care ofmight seem rather easy to "slight" or
their most valuable asset: the business.ignore.Take for example one of my recent
They don't groom someone to continue thesellers who swore to me that the business had
business in their absence, and do not keepno regulatory violations of any type. I
the business in salable shape during the timereminded the seller that anything "hidden in
they operate the business.Business ownersthe closet" would most likely be discovered
tend to get too bogged down in the day to dayin a buyer's due diligence (investigatory)
business operations to worry about--or planprocess. "Nope-no problems of any kind" I
for an event that they perceive won't occurwas assured.Well, guess what the buyer's due
until sometime in the distant future; sellingdiligence turned up? Seems the seller had a
the business.Unfortunately, fate sometimescouple of shipping/storage containers sitting
dictates circumstances beyond your control,behind the building-which the sellers KNEW
and tough decisions must be made. If yourwere in violation of local zoning ordinances.
business isn't ready to sell when the timeHow did they know? They had received four
comes, what are yourprevious "reminders" from the trustees about
alternatives?1. Liquidation of businessthe containers, and the need to remove
assets-may be a solution, but one thatthem."Why didn't you mention that to me, or
usually returns very little money to thedisclose that fact on your disclosure
business owner. If the business had been anstatement?" I asked. "Gee, nothing ever
operating business, the underlying assetshappened and the township never did
(except for real estate) may be outdated andanything-so we just figured it was no big
of little use to anyone. At auction, thedeal." Was the seller's reasoning.No big
assets will bring only what the attendingdeal, except when the purchaser turned up the
bidders are willing to pay. In somenon compliance issue, it threw a few extra
instances, underlying assets are sold towrinkles into the mix. In that case, the
liquidators (or scrap) for only pennies onissue was easily resolved (yet, much to the
the dollar. Liquidation of a going businessadditional cost and chagrin of the sellers).
often occurs where the owners have become illBut, sometimes known violations are not so
or disabled, or need to retire and have noteasily remedied. In those instances, a
planned adequately for their exit from theseller runs the risk of blowing a good
business.2. Closing the business-is even lessdeal.What's the bottom line?Clean up any tax,
attractive than liquidation. That is becauseindustry, OSHA, EPA or zoning issues with
many who find themselves in this situationwhich your company does not comply.Organize
have a tendency to "put off" liquidating theand keep records available. One never knows
underlying assets in hope that maybe someonewhen opportunity might knock. If and when it
will come along to buy this business. Thisdoes knock, will you be ready to strike while
almost never happens.BUILD WEALTH NOW BYthe iron is hot? How many times have you
PLANNING FOR THE SALE OF YOUR BUSINESSOkay,heard someone say something like, "I'd sell
so you think you have enough to do withoutanything, including my business for the right
throwing more onto the pile. Am I right?price?"Maybe you have even said it yourself.
That is why I have written this article forBut would you know what paperwork and
you. It provides a "down and dirty" overviewdocuments a serious buyer will immediately
of things that you ought to begin thinkingneed in order to pursue the purchase? When a
about and planning for right now. Doing soqualified buyer is ready to begin serious due
will provide you with an additional safetydiligence, they will need a variety of
net that will help safeguard your valuablecompany documents.Following is a partial list
business asset.Here are just a few of theof things a buyer will ask for:- Three to
benefits of planning now:A planned salefive  years  income  tax  returns
allows for your goals and objectives on your
timetableYou may begin to identify potential- Copies of one to three years quarterly
buyersYou may be able to create an attractivepayroll  reports
acquisition candidateYou can begin to
understand why a buyer may want to buyYou- Three to five years CPA prepared financial
might learn why buyers would not want tostatements
buy-and be able to fix the problemsYou may
begin to realize the worth of your business-  Current year to date financial statements
now, and learn how to increase the value as
part of your retirement planningBUSINESS- Detailed depreciation schedules listing
VALUE HOUSEKEEPING CHECKLISTRecord Alleach  fixed  asset  owned  by  your  company
SalesBusiness owners often invent remarkable
ways to beat the tax collector. But the- Corporate Minute Book with updated minutes
taxman can be a business owner's best friend
when it comes to selling one's business.- Recent aged accounts receivable trial
Income taxes are a great investment in thebalance
years immediately preceding an anticipated
sale of the business.Paying income tax proves- Recent aged accounts payable trial balance
to the buyer AND the banker that your
business  operations  have  been profitable.-  Company  organization  chart
Nobody wants to pay more income tax. But- Copy of the Summary of Insurance Coverage
consider this example: Ronald Bunk(provided  by  your  carrier)
systematically underreported business income
by an average of $20,000 per year. Assuming- Information about Employee Benefits
a combined tax rate of 40%, Mr. Bunk savedprovided  by  the  company
$8,000 in taxes per year. But, the
underreported income also reduced the- Information about Employee Retirement
company's earnings base by $20,000 per year.Plans
If, for example, the business could be sold
for a multiple of 5x the company's reported-  Copies  of  labor  contracts
earning base---the company would sell for
$100,000 less ($20,000 average earning base- Copies of other contracts to which the
not reported times the price multiple of 5)company  is  a  party
than it is really worth!Without considering
the time value of money, it would take in- Copies of licenses, registrations for
excess of twelve years of (illegal) taxpatents, copyrights, trademarks, etc.The
savings to make up for the loss of $100,000foregoing list is an example of the types of
in business value. The lesson: In trying torecords your company should have up to date
screw the government, business owners oftenand on hand at all times. These records are
find themselves on the short end of theextremely important to speed the sales
stick; often in more ways than one.Eliminateprocess along. Though this advice sounds
co-mingling of business and non businessbasic, I often encounter companies whose
assetsA common practice among closely heldrecords are not complete and up to date.
companies is to co-mingle non business assetsThis situation can dramatically affect a
and expenses with business assets andpotential sale.I suggest using a three ring
expenses. I have seen businesses owningbinder to keep the basic updated records
motor coaches, boats and airplanes; allavailable at all times. This also makes
reported as business assets. The costs ofother business needs for the documents much
maintaining and operating the assets weremore manageable.CONCLUSIONYou can increase
expensed as regular business operatingyour wealth by knowing a few simple ground
expenses.It is true that those businessesrules for successfully selling your business.
(not audited by the IRS) are saving a certainJust like other owners of closely-held
amount of income tax, and providing an extrabusinesses, you know how to operate your
"fringe" benefit for the owners of thebusiness on a day to day, month to month and
company.Wise business owners should endeavoryear to year basis. But your experience in
to separate non business assets from therunning the business has not prepared you to
business in the three to five years before aknow how to sell your business.While the
planned sale of the company. Doing so willinformation I provided in this article is not
make it much easier to accurately measure andall inclusive, it should help you get started
reflect the true earning power of thein preparing your business for a successful
business, as it will be unfettered by thesale-no mater when the business might be
capital investment in non business assets andsold.Grover Rutter has over 30 years'
the associated costs.Buyers of your businessexperience advising business owners. A
are generally purchasing future income andsought after business broker and consultant,
benefit streams that will be produced by yourGrover is a CPA, Accredited Business
business. The leaner and more productiveValuator, Certified Valuation Analyst,
your business is-the more it is worth. It isBusiness Valuator Accredited in Litigation
never too early to begin segregating nonand an Empire Certified Business Broker.
business assets from your business, as it may



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