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Preparing for Your Own Hurricane Katrina

Disaster struck the southern United States inhurricane is headed for this area, then y
August, 2005 as Hurricane Katrina did majorhours before its scheduled arrival, everyone
damage to New Orleans and southern parts ofmust be evacuated except designated critical
Louisiana, Mississippi and Alabama. We don'tpersonnel. Here is how that will happen ...."
yet understand the full impact of the stormWithout a trigger event, everyone holds out
in terms of lives lost, families disrupted,a little longer before acting, pushing beyond
and the impact on the American and globalreasonable limits. This happened on a large
economies. But we know that a key part ofscale with Katrina, as both federal and state
our responsibility as executives and managersagencies delayed before taking any action.7.
is to anticipate disastrous events likeAny disaster has secondary and tertiary
Katrina and be ready for them. Here are someconsequences that are difficult to
of the things I've observed about the Katrinaanticipate.Katrina caused localized gasoline
experience that are applicable to theshortages throughout the Southeast United
business arena, especially in the areas ofStates as panicked car owners rushed to fill
business continuity planning and disastertheir tanks. It's still not clear how badly
recovery:1. No one wants to follow thethe storm will hurt the U.S. economy, but
mediation plan if it's an inconvenience, butthere is a potential for an economic
everyone chastises you afterwards for notrecession as a result of the hurricane.8.
pushing harder.If Hurricane Katrina hadDisaster planning is all about
swerved at the last minute and missed Newcompromises.That's hard to deal with
Orleans, then I can guarantee that the pressemotionally; it's kind of like the idea of
would be having a field day telling everyone"acceptable losses" in an army battle. On
how stupid it was to evacuate so many people.the one hand, we don't want to give up
This is one of those "damned if you do andanything if disaster strikes. On the other
damned if you don't" situations that make ithand, there is a cost of being ready for a
so hard to be in a position ofdisaster, whether or not the disaster ever
responsibility. No matter how well you do,occurs. Making compromise decisions is
it isn't good enough in the eyes of sometough.9. Risk and Hazard aren't the same
people. And if you're perceived asthing, and our business continuity plans have
over-cautious in a situation where nothingto take the difference into account.Risk
happens, then the criticism will be just ascommunication consultant Peter Sandman sums
fierce.2. Pre-disaster exercises don't helpup the risk reaction in an equation: Risk =
if you don't apply what you've learned.FEMAHazard + Outrage. The idea is that the
(the U.S. Federal Emergency Managementperceived riskiness of something is not just
Agency) conducted a week-long exercise inbased on the probability of the bad thing
2004 to help Louisiana emergency officialsoccurring (what Sandman calls "hazard") but
plan for the possibility of a hurricane veryalso on the level of outrage that is felt
much like Katrina. But some of the processeswhen the bad thing happens. For example, car
used in the exercise were ignored whencrashes have higher probability but lower
Katrina hit, including a process for theoutrage, while plane crashes have lower
large-scale evacuation of people who don'tprobability but higher outrage. That's why
have their own transportation.3. Yourplanes are considered "riskier" than cars by
contingency plans need their own contingencymost people. And that's why Hurricane
plans.Katrina, which destroyed the city of New
Orleans and killed hundreds (maybe thousands)
Part of the New Orleans contingency plan wasof people, is getting so much press coverage:
to use the Superdome to shelter people whopeople are outraged that something like this
didn't have anywhere else to go. But thecould happen.When we do business continuity
Superdome had to be evacuated when toiletsplanning, we typically include a list of
backed up, the air conditioning broke down,risks in our project plan. But we don't
and high winds ripped a hole in the roof.4.usually factor in the emotional "outrage"
No matter how much you plan, you still haveside of the equation. As a result, we focus
to improvise when the disaster strikes.Thereour attention on the things that are more
is no amount of planning that will anticipatelikely to go wrong, and not on the things
every possible outcome, and there comes athat are more likely to get a bad reaction
point where additional planning makes nofrom the public if they go wrong. Guess
sense. You have to be prepared forwhich type of event hurts your company more
surprises, and make sure that you have thein the long run.© 2005 MakingITclear, Inc.
right people in leadership positions to makeThis article was originally published in the
the on-the-spot decisions that areSeptember, 2005 issue of the MakingITclear(R)
required.5. Insurance policies don't begin toNewsletter, a free monthly email newsletter
make up for the loss of business andpublished by MakingITclear, Inc.
goodwill, and obviously don't make up for theMakingITclear is a registered trademark of
loss of life.Don't let an insurance companyMakingITclear, Inc.Harwell Thrasher is an
be your disaster plan. Think of an insuranceauthor, speaker, and coach specializing in
policy as a safety net if everything else inthe human side of Information Technology.
your plan fails.6. Contingency plans need toHis workshops show IT people and their non-IT
have a defined and published trigger event,customers how to work together to make more
and the contingency plans need to be executedeffective use of technology. See more on
when the trigger event occurs.I believe thatHarwell's web site at And join Harwell's
more lives would have been saved if each areafree monthly email newsletter that's focused
of the coast had an evacuation plan with aon making your IT organization (or any
timetable. For example, "If a category xorganization) more effective.



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