| Swooping shapes, extreme flexibility, ease of | | | | fabric. The process involves heat and |
| assembly and an ability to reach up to | | | | pressure, creating a very vibrant and durable |
| 3-story high projections are just a few of | | | | image, capable of withstanding abuse and |
| the reasons why smart trade show exhibitors | | | | exposure. The image embedded onto the fabric |
| are using tension fabrics in their trade show | | | | does not run, smear, or peel off the |
| displays' towers, hanging signs, backwalls, | | | | underlying fabric. Among the advantages of |
| wings and conference areas.Today's | | | | dye-sublimation are color saturation, |
| lightweight, aircraft grade tension fabrics | | | | durability, and choice of substrates to match |
| offer dramatic shapes, colors, and add scope | | | | most needs.Depending on the look and use of |
| to the trade show booth. When Nintendo used | | | | the trade show display designer's graphics, |
| tension fabric that soared to the sky with | | | | there are an enormous variety of fabrics to |
| their 3- story high wall at the E3 | | | | choose from. Lycra and metallic fabrics are |
| conference, their large scale trade show | | | | very popular. Some fabric is sheer while |
| exhibit was highly visible throughout the | | | | other material is heavy and opaque. The use |
| exhibit hall. Tension fabric can also create | | | | of thin, gauzy fabric allows light diffusion |
| an element of surprise. Boeing inspired | | | | which can become translucent and allow images |
| intrigue when they rolled out the | | | | to appear and disappear. Hanging banners |
| introduction of their new $200 million | | | | from suspended truss work can also be used |
| airplane hidden behind a 50' tension fabric | | | | for blocking light. The trade show |
| banner. Boeing was able to unveil in a | | | | exhibitor can choose from a selection of |
| suspenseful manner their massive plane by | | | | aluminum frame tension fabric structures that |
| slowly stripping away the fabric piece by | | | | can stand alone, suspend overhead, or |
| piece before a fascinated audience.According | | | | complete a trade show exhibit booth or |
| to Todd Bell, President of Warp Corp -a | | | | space.Today's fabrics are not only dramatic, |
| tension fabric exhibit manufacturer and | | | | durable and cost efficient, and but also they |
| supplier headquartered in Seattle, Washington | | | | are fire retardant for additional safety |
| -fabric and aluminum tubing trade show | | | | assurance at the trade show.So wherever you |
| exhibit structures have the advantage of | | | | exhibit-be it the McCormick Convention Center |
| being dramatic, lightweight, easy to pack, | | | | in Chicago, the Kaiser Convention Center in |
| and travel smoothly.The trade show exhibitor | | | | Oakland, the Moscone Center in San Francisco, |
| uses tension fabric structures with a variety | | | | the Santa Clara Convention Center or the San |
| of interesting shapes as an attention-getter | | | | Jose McEnery Convention Center-using new |
| to show strollers within view of their trade | | | | tension fabrics will put your trade show |
| show booth. From curvy conference rooms to | | | | display in the forefront of trade show booth |
| rocket- like towers, to hanging signs shaped | | | | design.Remember, by choosing tension fabric |
| as cones, disks, dishes, rounds, triangles, | | | | structures for your trade show display, you |
| etc., to imaginatively shaped backwalls and | | | | can add |
| wings at the trade show display, these | | | | |
| tension fabrics are artfully designed and | | | | drama and scope to your trade show exhibit |
| stretched over aluminum frames. The fabric | | | | and have a more impactful trade show |
| can offer flexibility in size since it is | | | | experience.Dick Wheeler is President of |
| cut, dyed, and sewn, and then stretched onto | | | | Professional Exhibits & Graphics, |
| aluminum tubing that is welded and rolled to | | | | headquartered in Sunnyvale, California with |
| the required dimensions of the trade show | | | | showroom in Sacramento. Firm is full-service |
| exhibit designer.The use of a dye-sublimation | | | | premiere trade show exhibit, graphics and |
| process, that transfers digital color images | | | | management services company. |
| to fabric, enhances the design of the tension | | | | |