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Management Planning - Boeing's Future on Track

Management Planning - Boeing's Future Onconsideration of short duration of this
Trackpaper, these three have been chosen as
Researched and Authored by: Michael J.the focal points.
Spindler of Local Music HitsAs Boeing is the industry leader in
The Boeing Corporation has a uniquecommercial and military aircraft, as
organizational structure which consistswell as launch platforms and satellite
of essentially two business solutionstechnology. Great care and continued
that are tied together via nine levelseducation of employees at all levels is
of corporate functions. The twoencouraged to help the company
businesses are Commercial Airlines andcreatively resolve technical barriers
Integrated Defense Systems. From thethat may stand in the way of pushing
top to bottom, the corporate functionstechnology forward. Considerations to
that govern this corporate machine are,take into account are capitol
Business Development and Strategy,investments, human resources and time.
Communications, Engineering, OperationsThe products that could be developed
and Technology, Finance/Shared Servicesneed to be assessed for marketability,
Group/Boeing Capital Corp., Humanfeasibility, and cost effectiveness. The
Resources/Administration, International,base question is always, will investment
Law, Office of Internal Governance, andinto these specific products open doors
Public Policy. For a company thatfor profits, and if so, what time frame
employs over 150,000 people across 71could the business expect to see a
countries, this can be a daunting task,return. Of course there is a myriad of
and it all begins with and ends withquestion as to if the product aligns
Business Development and Strategy.with current visions in place, and is in
The driving force behind the Boeingline with the direction of the industry
Corporation is of course thethat the company is focused on.
stakeholders, which include: Customers,The products that Boeing selects
Employees, Shareholders, anddirectly impact the profitability of the
Communities. The management model usedcompany. Concerns once again are into
to direct the companies planning andresearch and development, and durations
focus is simple but effective method forbetween innovation and returns on
planning, acting, analyzing, andinvestments. Boeing currently has three
reinforcing methods that producemajor areas of focus in business. The
results. These are driven by Boeingscommercial airline and the integrated
aptitude to encourage growth anddefense systems compose of 97 percent of
leadership from within the organization.the total earnings for Boeing. While 70
By making employees share in both thepercent of the airline manufacturing is
successes and failures of the company,to foreign sales, the balance and cross
Boeing in turn receives: committed,over of technology developed in one
performance-driven management at alldivision and applied to the other help
levels. This is achieved primarily byto keep Boeing profitable and
preparing employees through educationcompetitive in this industry.
throughout the organization and then to"One of Boeing's many strengths is the
apply knowledge as defined by thecompany's deep commitment to involving
following model.customers in all phases of planning and
1. Defineoperation." (AQA, ) It is the customer
financial objectives, while producingthat Boeing is here to serve. Boeing's
high quality innovative products, andability, to bring a product of highly
minimizing the impact to communities andcomplex systems customized for airline
the environment.and aerospace industries, is what makes
2. Theplanning and operations that much more
Initiative Toolkit - Customermultifaceted. This flexibility provides
Satisfaction and Growth in productivityan environment where pushing technology
are always in a state of balance andto a new level is customer driven. We
realignment.a. Growth in customerwould still be flying in biplanes if it
satisfaction.b. Growth inwere not for the industry serving the
productivity, advancing processes andcustomers needs. The customers' needs
technology while remaining competitive.are to provide services to their own
3. Financialcustomers with these improved
Performance - This is the stage in whichtechnologies that give them an edge in
the company evaluates how economicthe market niche. Of the bigger
profits are affected by decisions in thecustomers the United States government,
previous step of maintaining ora direct correlation can be drawn
fostering greater customer satisfactionthrough how technology developed for
and growth in productivity. It is inmilitary use, can be applied to the
this stage that an analysis is done tocommercial airline business to make for
compare the original financiala safer airline industry. These
objectives and how these two areas areimprovements translate into a burst of
impacting the goals of the company.consumer confidence as air travel has
4. Deliveredbecome safer over the years. This
Results - Stock Price and Performance toability of engineers, designers, and
Plana. Stock Price - An evaluationcustomers working to achieve a common
of how previous action, corrections, andgoal is one that requires great
implementation, have affected the stockleadership at every level of the
price of Boeing.b. Performance toorganization.
Plan - This is where employeeIn regards to environmental concerns,
accountability is accounted for and theair traffic makes up only a small
impact that it has had on the Financialpercentage of the air pollution produced
Performance that has either enhanced orby the world. However, as fuel costs
degraded to original vision set forth inrise, and clean air has become a
the Financial Objectives set bypriority. Boeing has "improved airplane
executive staff.fuel efficiency by 70% over the past 40
5. The lastyears, with a corresponding reduction in
step is in how the plan has beenCO2 emissions. Current models also are
executed and how that impacts all75% quieter than airplanes 40 years ago"
parties with a vested interest with the(BC, 2007). Not only does this improve
company. This includes employees,Boeing's corporate image to the world,
customers, shareholders, and thebut efficiency means lower costs to the
numerous communities that are directlyfinal people involved, the consumers.
impacted by the economic security aWithout whom, Boeing would not have a
company this size will have on thepurpose to exist.
region. (Boeing Corporation, 2007)References - Do Not Strip Article
The Boeing Corporate headquarters, basedReferences
in Chicago Illinois, is where theAQA (). BOEINGBoeing (formerly McDonnell
previously outlined model isDouglas Helicopter Systems). Retrieved
implemented, analyzed and alteredNovember 1, 2007, from
according to needs and changes. TheBoeing Corporation (2007, October). The
primary focus includes Growth StrategiesBoeing Company. Retrieved November 01,
in the global market, financial goals2007, from
and performance, leadership development,Researched and Authored by: Michael J.
and of course ethics and compliance. ItSpindler of Local Music Hits
is also a depot so to speak whereFree to distribute - However- Do not
sharing best practices, technologies andstrip Research Article References,
productivity improvements are pooled.remove the HTML if needed, but keep the
This is a critical area as it is ofURL text.
tremendous value in determining theDo Not Remove the Authors name: Michael
course of the company and identifyingJ. Spindler and keep all hyperlinks
areas of that could use improvement.pointing to: - I use software that
Factors that influence the company'scompares my "library" and scours the web
strategic, tactical, operational, andfor postings. When I find my article on
contingency planning include innovation,your site and you have not followed the
profitability, and environmentalabove binding agreements, Lawyers will
concerns. Of course there are numerousbe sending letters. A considerable
other issues to consider that have aninvestment of time is involved with this
affect on how business is focused. Incontent.



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