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Implementing TQM - Who Should Drive TQM Initiative

Total Quality Management, in short commonlyExcellence Award (QMEA) scheme is an
called "TQM", has been in the business jargonequivalent because it is benchmarked against
for many many years. There has been numerousthe Baldrige Criteria. Most of these
success stories about companies implementingorganizations are not winners of QMEA.
TQM especially in the more advanced businessTherefore, if we based on winning QMEA as a
sectors such as Motorola, Selectron, Boeingyardstick, most of the local organizations
Airlift and Tanker Programs, 3M Dentalcannot be considered as successful in
Products Division, IBM Rochester, Graniteimplementing TQM.However, the issue is that
Rock Company, Raytheon, Texas Nameplatemost of these organizations has substantial
Company etc. Incidentally, these companiesmarket share, good profitability and so on,
has one thing in common i.e. they are allhow then we perceived they are not successful
Malcolm Baldrige National Quality Awardin TQM implementation?From the many
winners in their respective year. You canorganizations I dealt with, the CEO of many
obtain many more of these winners and theirof these companies do set clear direction,
cases studies from has often come to my mindperform business reviews etc. However, very
how to measure an organization success infew of them are involve personally in driving
implementing TQM. If we take the aboveTQM initiative. Often it is left it ot a TQM
organizations as a benchmark, all of them aredirector or manager to drive this initiative.
winners of the Baldrige Award.What does itWhereas CEO focus very much on business
takes for these company to be successful inrather than operational issues as TQM is
implementing TQM? I have made a studies ofconsidered as operational.Well, I guess there
these companies based on their companyis no right approach to implement TQM with
write-up in the Baldrige Award criteria, itrespect to who should drives it. Since CEO
is a common practice that the CEO of theseof all Baldrige winners drives TQM initiative
companies personally drives the TQMand they are successful. Then, it is up to
initiatives. They set clear direction tothe CEO of local organization to realize this
their employees and personally involve andfact and decide how they want to drive their
review TQM activities. All of them are veryTQM initiative moving
customer focus and value their employee inforward.-------------------------------------
many aspects. All of these companies----------------------------Free to reprint
emphasized a work culture of team work andor  re-publish
continuous improvement.In Malaysia, besides
the MNC, there are many big and smallAll rights reserved. You are free to reprint
organizations owns by the locals. Many ofor re-publish this article as long as you
them attempted to implement TQM. Howinclude my resource box at the end of this
successful are they? Well, if we benchmarkarticle. And ensure that the URL in the
Baldrige Award as a way to measure their TQMresource box remain intact and it is linked
success, then the local Quality Managementto the author's website.



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